Allgemeine Informationen rund um die Kurse von Prof. Dr. J. O. Schwarz
- Dozent/in: Jan Oliver Schwarz
- Dozent/in: Frank Egle
- Dozent/in: Katharina Kleine
- Dozent/in: Bernhard Rothbucher
- Dozent/in: Maximilian Ruppert
- Dozent/in: Theresa Schropp
- Dozent/in: Gerd Schwandner
- Dozent/in: Jan Oliver Schwarz
- Dozent/in: Gerhard Schönhofer
- Dozent/in: Theresa Schropp
- Dozent/in: Jan Oliver Schwarz
- Dozent/in: Stefanie Wrobel
- Dozent/in: Laura Bechthold
- Dozent/in: Theresa Schropp
- Dozent/in: Jan Oliver Schwarz
- Dozent/in: Stefanie Wrobel
Weitere Kurse
- Dozent/in: Stefanie Wrobel
- Mitdozierende/r: Beatrice Baldarelli
- Mitdozierende/r: Laura Bechthold
- Mitdozierende/r: Laura Jakobs
- Mitdozierende/r: Christina Moser
- Mitdozierende/r: Alexander Schönmann
- Mitdozierende/r: Jan Oliver Schwarz
This series of lectures covers key aspects of innovation management, from initial idea development to product realization and strategic business planning. The course begins with an introduction to the lecturer’s career journey from energy electrician to CEO of UNWARE, providing key insights from various roles. The concept of "scouting" for new technologies is introduced, teaching how to identify emerging innovations. In the second lecture, the process from idea conception to a final product is explored, detailing the roles within a company and the development of specifications and testing procedures. Next, the pain points of innovation management are addressed, with a focus on creative problem-solving and idea realization. The "Business Model Canvas," "Porter's 5 Forces," and SWOT analysis are applied to real-world examples, demonstrating their value in product development. The course also covers the fundamentals of crafting a business plan, including the structure of read and pitch decks. Finally, the importance of storytelling and delivering a compelling elevator pitch is emphasized to engage stakeholders and secure support for new ideas.
- Dozent/in: Frank Egle
- Dozent/in: Maximilian Ruppert
- Dozent/in: Jan Oliver Schwarz