Dr. Srinath Rengarajan

After attending the course, the students will be able to…

• understand tenets of strategy management and application of strategy tools and frameworks in the automotive sector based on multiple real-world case examples
• gain an overview of megatrends and technological developments in the global automotive sector, including new business models incorporating ecosystem and platform approaches 
• develop an international perspective on the activities and strategies of established automotive companies, including the intricacies in market entry and growth strategies
• analyse the product and mobility solutions portfolios and corporate strategies of global automakers from a positioning and competition perspective