Prof. Dr. Lars Fend

Allgemeine Informationen rund um die Kurse von Prof. Dr. L. Fend

Marketing

SW_MB (Management- und Beraterfähigkeiten)

The aim of the seminar is to prepare students for the researching and writing of high-quality academic pa-pers (from seminar papers to Master's thesis).
In this context students know the characteristics of scientific research and academic writing to contribute to scientific and practical solutions.
They know the general rules and principles of good academic work, as well as the consequences of non-compliance with these rules.
In addition, students are able to self- and group-organize and work out different topic blocks for milestone dates and are able to overcome typical challenges in the research and writing process.
Finally, students learn to collaborate effectively to achieve academic excellence.

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